Due diligence!

Gary her flatmate made alot of money from selling her wigs in December 
Ivy ran into millions from her drop shipping business 
Not to mention Harley who made so much sales from storage it sounded too good to be true
It seemed business was the new gold mine. These were all the signs Kendra needed so 2022, business here we come!
She mopped up all of her savings and plunged into a business 

It's a mighty fine idea venturing into any business for the purposes of having an alternative source of income or for the passion or any other reason. However, without one doing his due diligence, this can be said to be set up for failure before it even began

A business venture without proper plan feasibility study or survey as to the
-Type of business 
-Needs of those in the target area
-Cost implication and many more
Kendra took a look amongst her friends and decided to go into the business of the one who made the most profit without seeking guidance or under studying the business 
It's barely two months in, of course it's been an endless circle of mistakes and  losses

The same is applicable to many right now, we look at the tide and just plunge in without counting the cost
Take out the time to do your due diligence before you start running into any business.

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